ALBUMS AND PRINTS

How will you view your images in 10 years?

The average life of a computer hard drive

The year when CD drives began being obsolete

The number of years my framed archival prints last

The number of years my handcrafted albums last

We are surrounded by images every day.

Pull up a newsfeed, timeline, feed, etc. and you’ll see images everywhere. What makes them stand out to you? Are they funny, caring, exciting, emotional? Do they make you feel like you were there? Now think, how long does that feeling that you connected with a picture last? It’s probably about as long as it takes you to swipe up on your device.

Images are wonderful. They offer us a glimpse into a moment passed. They have the power to reminds us who we love and why. They evoke emotion, help reduce memory loss and can even increase self esteem. More importantly though, albums and prints provide a tangible piece of history that can be handed down from generation to generation. Something that can be seen every time you pass by it. Albums and prints can be held and touched. Even the sense of smell can play a role into how we interact with printed images.

Being “in the moment” and away from technology is not a luxury that you get to enjoy all that often in today’s digital world. There is something nostalgic and romantic about being able to curl up on the couch with your children and look back at a wedding album, or old family photos, without having to flip open a laptop and press the “next” button dozens of times. Or pull out your phone or tablet and search for images within your profile. When you look at a picture that is printed, you are free of distraction. There is no e-mail bouncing up in the bottom of your screen and no Facebook “dings” going off in another window. You can enjoy the picture and the story it tells in a quiet, distraction-free moment and share that experience with others.

Physical prints give you heirlooms to pass down as you move on in your life. Often you are not recording (capturing a moment) and printing (preserving the moment) for today, but instead for tomorrow, for your children and your children’s children. Passing down a box of hard drives doesn’t exactly have the same appeal, does it?

Digital files can get corrupted. Flash drives fail. CDs and DVDs are quickly becoming archaic way of storing files. Even social media isn’t going to be the same forever. Remember MySpace?

This is why I believe in giving my clients something tangible.

Every portrait session receives a print. Every wedding receives an album. Because the last thing I want you to walk away from your experience with me with is a few social media files, a bunch of high-resolution files that never see the light of day again, and never having anything tangible that enables you to have a physical and sensory connection with the moment I captured.

The tangibles are meant to last forever. Make sure your moments do too.

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© 2017 Jerome Pollos