The average life of a computer hard drive
The year when CD drives began being obsolete
The number of years my framed archival prints last
The number of years my handcrafted albums last
We are surrounded by images every day.
Pull up a newsfeed, timeline, feed, etc. and you’ll see images everywhere. What makes them stand out to you? Are they funny, caring, exciting, emotional? Do they make you feel like you were there? Now think, how long does that feeling that you connected with a picture last? It’s probably about as long as it takes you to swipe up on your device.
Images are wonderful. They offer us a glimpse into a moment passed. They have the power to reminds us who we love and why. They evoke emotion, help reduce memory loss and can even increase self esteem. More importantly though, albums and prints provide a tangible piece of history that can be handed down from generation to generation. Something that can be seen every time you pass by it. Albums and prints can be held and touched. Even the sense of smell can play a role into how we interact with printed images.
Physical prints give you heirlooms to pass down as you move on in your life. Often you are not recording (capturing a moment) and printing (preserving the moment) for today, but instead for tomorrow, for your children and your children’s children. Passing down a box of hard drives doesn’t exactly have the same appeal, does it?
This is why I believe in giving my clients something tangible.
The tangibles are meant to last forever. Make sure your moments do too.