Your images should represent the people, services, and products that make your organization unique — not stock images that don't match your brand or tell your story.
Do you ever wonder how these small businesses have a constant feed of original artwork that effectively communicates their brand and services?
Hair salons, cafes, construction companies, service organizations, and a growing number of other businesses are utilizing unique and creative artwork to represent their brand. And consistency is the key.
With Jerome Pollos Photography brand subscriptions, you'll be able to achieve that consistency in your messaging and attract more eyes with imagery that highlights what separates you from the pack and why someone should invest in your business.
Clients are savvy. They know when they see a stock photo. It's not genuine and it doesn't showcase your company, your team, or your product or service. That's where a custom photography subscription plan sets you apart.
It starts out with a consultation to see what your needs are in terms of imagery based on your keyword strategy, marketing focus, and short and long-term growth goals. Gathering this information is key to understanding your expectations as well and what I can deliver.
Once we have those details, we'll start off with a one-off photography session. This will give you an opportunity to "kick the tires" and see if this is worth committing to a subscription plan. And if you do find it's worth it, we'll discuss if sessions are something you need every month or every quarter.
After we decide to team up with a subscription plan, the collaboration and strategizing sessions continue. A few weeks before every session we'll meet to discuss the next month or quarter's goals for image usage. We'll determine location, timing, equipment needs, etc. to ensure we have a solid game plan and focus more on producing quality imagery rather than figuring out what we're going to do.
And the best part, during this subscription, you'll be building an image library to use for future marketing endeavors. After all, these images shouldn't have a one-time use. They should be used throughout the year to help generate business.
If having a professionally curated and created image library seems like it would be beneficial for your company, contact me today for a free consultation.